Female Arousal Drug Gets Short Shrift on TV
Zestra, a women’s arousal cream, marketed as something akin to a “female Viagra,” is being denied advertising time. The ads, which do not mention anything more salacious than the word “sensitivity,” are considered too racy for prime time radio or TV. The only slots the Zestra makers can get are after midnight. Meanwhile most TV watchers have become so used to ads for erection enhancers that warnings of long lasting erections hardly merit a chuckle anymore.
Erections are fine to talk about any ol’ time of day or night, but female desire is strictly late night fare. How unfair!
This reminds me of the whole phenomenon in which Viagra, etc. are covered by insurance, but birth control pills are not. Something as intrinsic to women’s well being as choosing if and when to have a child gets no support, but a guy’s erection is subsidized.
Fortunately that may change under the new Health Care Law. A panel is reviewing the possibilities and will make a recommendation regarding subsidized birth control. Free birth control would lead to lower rates of teen pregnancy, fewer abortions and fewer unwanted children.
I don’t have anything against Viagra, but I would like to see women get better treatment, by both the media outlets who are refusing ads that promote products for female sexual pleasure, and the government and insurance companies who won’t help women prevent unwanted pregnancies.
Women are being shut out from institutional support on both counts.